About Us

Founded in February 2025, Chelvet is a premium lingerie and intimatewear brand focused on bringing together comfort, quality, confidence, and modern aesthetics. Built for the modern woman, Chelvet creates products that are stylish, comfortable, and designed for everyday wear.

At Chelvet, we believe lingerie is more than just fashion — it is about how a person feels. Every product is designed with careful attention to fit, fabric, softness, support, and wearability to ensure the perfect balance of comfort and elegance.

Chelvet was founded by Sam Grover, who comes from an MBA background and a business-oriented family. With a strong understanding of branding, operations, and business growth, Sam started Chelvet with a vision to build a modern Indian fashion brand known for its quality, customer experience, and attention to detail.

Despite being a male founder in the intimatewear industry, Sam believed there was a major gap in the market for products that truly balanced comfort, quality, and aesthetics together. His focus was not just on fashion, but on building products that women would genuinely feel confident and comfortable wearing every day. By listening closely to customer feedback and understanding evolving consumer preferences, Chelvet was built with a customer-first approach from the very beginning.

Since its launch, Chelvet has continued to grow rapidly across online marketplaces and digital platforms, building a loyal customer base through thoughtful designs, premium quality, and a strong focus on customer satisfaction.

At Chelvet, we are building more than just a lingerie brand — we are building a modern lifestyle label centered around confidence, comfort, and contemporary luxury.